Sarah Reyes
sarah.reyes@example.com+44 7700 900123London, UKlinkedin.com/in/sarahreyes
Professional Summary
B2B marketing leader with 9+ years scaling SaaS demand-generation engines for FTSE-listed and Series-B tech businesses. Recognised for translating commercial goals into multi-channel campaigns that deliver measurable pipeline growth, brand equity and marketing-sourced revenue.
Core Skills
- Demand Generation
- ABM Strategy
- Marketing Automation (HubSpot, Marketo)
- SEO & Content Strategy
- Team Leadership (10+ reports)
- P&L Ownership
- Analytics & Attribution
- Brand Positioning
Experience
Senior Marketing Manager · Northwind SaaS Ltd
Mar 2022 — Present · London
- Grew marketing-sourced pipeline by 168% (£4.6M → £12.3M) in 18 months by launching an integrated ABM programme across LinkedIn, email and paid search.
- Rebuilt the demand-gen funnel — cut cost-per-MQL from £142 to £78 while lifting SQL conversion from 9% to 22%.
- Led a team of 6 marketers plus 3 agencies; introduced OKRs and quarterly business reviews adopted org-wide.
Marketing Manager · Beacon Analytics
Jun 2019 — Feb 2022 · London
- Launched the company's first content programme — 42 assets in year one — driving 61% of inbound trial signups by close of FY21.
- Delivered a full brand refresh (logo, positioning, tone) landing on time and under a £120K budget; measured brand recall lift of +14pts.
Education
BA (Hons) Business & Marketing
University of Manchester
2012 — 2015
Certifications
- CIM Level 6 Diploma in Professional Marketing
- Google Analytics 4 — Certified
Languages
- English (native)
- Spanish (professional working)
Key Achievements
- B2B Marketing Awards 2024 — Winner, Best ABM Campaign (168% pipeline growth)
- Promoted twice in three years — fastest route to Senior Manager in company history
- Speaker, SaaStock London 2023 & MarTech Summit 2024
- Built and retained a 10-person team with zero regretted attrition over 2 years