LinkedIn optimisation — get found by UK recruiters

LinkedIn's Recruiter platform is where 87% of UK recruiters start their search. If your profile isn't optimised for it, you're invisible to the people making hiring decisions.

The 8 essentials

• Headline — role + speciality + keyword, not just 'Manager at X'.
• About — 3 short paragraphs with your one-liner, proof, and CTA.
• Experience — mirror your CV, keep bullets achievement-led.
• Skills — pin the 3 most important to your target role at the top.
• Location — set to the target city (London, Manchester, etc.).
• Open to work — turn on the recruiter-only badge.
• Custom URL — /in/yourname, not the auto-generated one.
• Photo + banner — professional, sector-appropriate, high-res.

The one thing to do this week

Rewrite your headline. The default is 'Job title at Company' — replace it with '<Role> · <Speciality> · <Keyword>'. Example: 'Senior Data Analyst · Fintech · Python & SQL'. That single change usually 5-10x recruiter search impressions in a fortnight.